TDECU buys naming rights to new UH football stadium

[Harry]

Founded in 1955, Texas Dow Employees Credit Union is the fourth-largest credit union in Texas and the largest in the Houston area with more than 186,000 members and excess of $2 billion in assets, according to the company's website.

UH joins about a dozen Football Bowl Subdivision schools in the country who have sold naming rights to their football stadiums, among them Central Florida, Louisville, Rutgers, Texas Tech, North Texas, Wake Forest, Minnesota, California, Maryland and Boise State.

At an estimated cost of $120 million, TDECU Stadium, has a capacity of 40,000 and features 25 suites, 42 loge boxes, 766 club seats, four party patios and two open-air suite decks. All premium seating at the stadium is sold out, Jeramiah Dickey, UH's associate athletic director for external relations, said in late May.

Read more: http://www.chron.com/sports/cougars/article/TDECU-buys-naming-rights-to-new-UH-football-5605117.php

[UHFootballFeed]

UH joins about a dozen Football Bowl Subdivision schools in the country who have sold CORPORATE naming rights to their football stadiums, among them Central Florida, Louisville, Rutgers, Texas Tech, North Texas, Wake Forest, Minnesota, California, Maryland and Boise State.

Gotta love the Houston Chronicle for omitting the key word. A lot more schools than those listed accepted money for naming rights. McLane Stadium at Baylor, Yulman Stadium at Tulane, Ford Stadium at SMU, etc.

They also left out Akron (Summa Field at Infocision Stadium), where the current Houston AD built a new stadium and sold corporate naming rights about seven years ago.

Maybe we find out the terms of the deal today at the press conference. Rumors are $15M for 10 years.

[Christopher Walker]

UH joins about a dozen Football Bowl Subdivision schools in the country who have sold CORPORATE naming rights to their football stadiums, among them Central Florida, Louisville, Rutgers, Texas Tech, North Texas, Wake Forest, Minnesota, California, Maryland and Boise State.

Gotta love the Houston Chronicle for omitting the key word. A lot more schools than those listed accepted money for naming rights. McLane Stadium at Baylor, Yulman Stadium at Tulane, Ford Stadium at SMU, etc.

They also left out Akron (Summa Field at Infocision Stadium), where the current Houston AD built a new stadium and sold corporate naming rights about seven years ago.

Maybe we find out the terms of the deal today at the press conference. Rumors are $15M for 10 years.

$15M? If I'm correct, that would still prefer Apogee as the highest single term naming rights deal at $20M, right?

[greenjoe]

"Let's go to the Houston game this Saturday."

"OK Where is it ?"

"It's at the TEE-DE-QUE."

"Where ? Spell it."

"TDECU"

"I think I'll just go to APOGEE and watch North Texas."

Beat Texas

GO MEAN GREEN

[Travis]

I believe ours is 20 million for 20 years. Theirs is 15 for 10. I think that would mean they would have the higher bid per year. Isn't that what matters most? The per year bid?

[UHFootballFeed]

The terms were confirmed at today's press conference: $15M over 10 years.

Highest football corporate naming rights total is Minnesota at $35M over 25 years. Several tied for 2nd at $20M.

Biggest football per year deal is Houston at $1.5M per. Minnesota 2nd at $1.4M per. Cal 3rd at $1.2M per. Several tied for 4th at $1M per.

[NTXCoog]

$15M? If I'm correct, that would still prefer Apogee as the highest single term naming rights deal at $20M, right?

Big difference is $1.5M cash each year for 10 years. Apogee deal was $11.8M total cash starting at only $312k in the first year and increasing up to $1M a year in years 18, 19, and 20. The remaining $8.2M were in services.

[UNTexas]

I wish stadiums weren't given corporate names.

[UNT90]

Big difference is $1.5M cash each year for 10 years. Apogee deal was $11.8M total cash starting at only $312k in the first year and increasing up to $1M a year in years 18, 19, and 20. The remaining $8.2M were in services.

This.

Houston got cash.

We got "services."

[THOR]

What's the difference? The school would have had to pay for the services...so it's a wash...

If the money that was used to pay for the services were directed elsewhere to help athletics. ..

[UNT90]

What's the difference? The school would have had to pay for the services...so it's a wash...

If the money that was used to pay for the services were directed elsewhere to help athletics. ..

I fear that Apogee may have hired some former UNT finance workers?

[UHFootballFeed]

More details: There is an option to extend the deal for 5 more years at $7.5M. I'm sure Houston would not object, so it's TDECU's call. It could turn out to be a $22.5M deal over 15 years.