We are not a program (yet) with a culture of self-support, regardless of opponent. Sorry, the opponent, or meaningful circumstance of playing the opponent, does matter for our attendance.
As you mentioned, students, and marketing to all fans, is the key going forward. Basketball seems to be largely on self-serve with this AD. Besides the lure of t-shirts to students (lame), what else has been done to attract them around campus?
Signage around campus saying "game tonight..be there!!", Frisbee dogs at halftime, free food coupons, half-court shot for $$, drawing to sit on the bench for second half of the game, etc?
On the ESPN MBB page tonight, video...
"BYU fan drains half-court shot to ignite hometown fans"
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