SMU to expand beer sales to Ford Stadium in fall

[Harry]

SMU netted six-figures from beer sales at Moody Coliseum and will start beer sales at football games at Ford Stadium this fall, according to the school’s athletic director.

Rick Hart told USATODAY the school experienced no issues with beer sales at Moody and will begin sales at football games when SMU hosts Texas A&M on Sept. 20.

The six-figure net from beer sales is notable because SMU played only 12 games at Moody Coliseum last season. The historic venue was being renovated and SMU had to play the first half of its schedule at a venue in Garland.

Beer sales were part of the new Moody Coliseum that reopened in January with a win over eventual national champion UCONN.

Read more: http://www.myfoxdfw.com/story/25849197/smu-to-expand-beer-sales-to-ford-stadium-in-fall

[DeepGreen]

I thought SMU would be serving Martinis at sporting events. Did I miss something?

[oldguystudent]

I thought SMU would be serving Martinis at sporting events. Did I miss something?

Those are served alongside the rails in the club section.

[emmitt01]

"SMU Football: If you're drunk enough, it's fun"

[Harry]

To quote Coach Mac, "Why not North Texas?"

[ColoradoEagle]

Wish I could +1 that. Wish I could +100 that, actually.

[oldguystudent]

Get me about forty feet of tubing, a funnel, and a valve. I'll hook a brother up.

[UNTexas]

To quote Coach Mac, "Why not North Texas?"

Exactly my thoughts. People need to stop with the it's so difficult to get done in Texas crap. People expect to get a beer at a game these days. Not just Club Level people nor just certain pockets of the stadium.

[oldguystudent]

Exactly my thoughts. People need to stop with the it's so difficult to get done in Texas crap. People expect to get a beer at a game these days. Not just Club Level people nor just certain pockets of the stadium.

Honestly, I never understood from the beginning of Apogee why the Fouts deck concept was so hard to bring over. Anybody who was a reasonably serious UNT fan could get access to the deck. If not on your own dime, it was easy enough to find someone who could get you in as a guest. Now obviously, it would be better just to outright sell it throughout the stands. Do it like the cotton bowl and charge, what was it, $7 for a beer. There was zero in game binging.

[greenit]

Have to think that we won't let SMU hold this edge for long. Hope it will provide the momentum we need to get this issue over the hump and remove yet one more excuse.

[untcampbell]

I can think of $83.5 million reasons (give or take a couple of million) to add adult beverages...every little bit helps!

GMG

[Texas Stranger]

Drink up, Ponies. You're going to need it.

[IslandEagle]

Drink up, Ponies. You're going to need it.

Exactly, which is why beer sales at Apogee will start this coming season, with vendors working the visiting team's bench.

[UNTexas]

Question: Is there anything in the works to sell beer in Apogee next season?