Endowed titles new trend in coaching

[forevereagle]

Football once was a simple game coached by simple men who preferred simple ideas expressed in as few syllables as possible. If Bear Bryant or Woody Hayes or Don James or Bo Schembechler felt that a grunt would suffice in response to a query, that's what they provided, often begrudgingly.

They were head football coaches, so that's what we called them. They, in turn, gave the men who worked as their assistants simple names, such as "running backs coach" or "offensive coordinator" or "secondary coach."

It all seemed so straightforward. Of course, times change. We live in an age of verbosity and specialization, where big money rules and we monetize everything. College football is no exception.

For example, Duke head coach David Cutcliffe recently promoted Scottie Montgomery. Not too long ago, we'd have congratulated Montgomery on becoming the Blue Devils' offensive coordinator, but that would be a simple description sufficient only in a simpler time. No, last week Montgomery was named "The Baxter Family Associate Head Coach/Offensive Coordinator." That was a promotion from "The Baxter Family Associate Head Coach/Offensive Coordinator/Passing Game."

Full Story.

Interesting that this is coming to FBS as a way to pay coaches. Seems like an interesting way to stretch AD budgets if you can make it work.

[bdan2002]

This is how Duke does it:

Athletics

• $1,000,000 will establish an endowment supporting an associate or assistant coach.
• $2,000,000 will establish an endowment supporting a head coach in a sport other than football or basketball.
• $5,000,000 will establish an endowment supporting the head coach of football, men’s basketball, or women’s basketball.
• $5,000,000 will establish an endowment supporting the athletic director.

[NorthTexan95]

How long until we have "The Chico Bail Bonds Head Coach of Texas Christian University Football"?