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It's a very good video that should make a connection to our fans. If you want it to go viral, share it. Look at the list of top shared videos, the Viral Video Chart and you'll see all are long than :30. The top shared video right now is about 5 minutes. The second is a little over two. Both of those use emotion as their hook. This video is going to have a connection to NT football fans specifically and some connection to all football fans. Silly cat videos and the like don't go viral as often as those that use emotion.

I can't say this enough - everyone "like" it on YouTube and then share it on Facebook, links on Twitter, Google+ and even send links on Snap Chat. "Shares" and "likes" are what will help promote the video. And there's all kinds of information that a well promoted video will increase sales. This is a second channel, beyond commercials, that leads to as many and sometimes more direct sales than TV commercials do.

And "viral" doesn't mean half a million shares world wide. Viral includes saturating your target market.

And if you want a laugh while your on the Viral Video chart, check out the YouTube Rewind: What does 2013 Say. Imagine Katy Perry and Miley talking to the Fox.

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