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Posted

January 27th,p.12C of DMN had a breakdown of the top 5 conference revenues for 2012 as reported this month by Forbes magazine.Number 3 was the MAC,with $292M,ahead of SEC with $270M and Big 12 with $262M. Number 1 was Big 10,with $310M followed by Pac-12 with $303M. TV revenues for the MAC were $240M,just behind Big 10 and Pac-12 at $250M each,ahead of SEC with $205M and Big 12 at $200M. Individual payout per school within conferences was as follows: Big 10,$25.83M,Pac-12,$25.25M,MAC,$24.33M,SEC,$22.50M,and Big 12,$26.20M.Of the MAC's 13 football programs,7 went to bowl games last year. Granted that the MAC's revenues were somewhat inflated by No.Illinois's BCS bowl bid,but if I'm Marshall I'm asking myself "why did I ever leave the MAC?," and if I'm W.K. Im' wondering "How can I get in the MAC?."

Posted

The ACC wasn't on the list in the DMN article. I suspect the MAC numbers were actually ACC numbers, but I'm not sure about that.

The interesting thing was to me was the per school numberts. Big XII was first and SEC was last on the list. It disproves the whole "we have to add members to get more revenue for each school" theory. It is still a balancing act, does a new member bring in enough revenue to offset dividing the pie one more way. For the SEC it didn't. CBS gave them no additional dollars for A&M and Mo. They just got to divide the pie two more ways.

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