Wait till you see the NIT invites. They are changing the format this year to get more "Brands" into their tourney (for viewership). They are concerned another post season Tourney starting this year will cherry-pick the best "Brands" remaining.
It's all about "Brands" these days and media value....not actually "court-playing ability" like it should be.
According to the strategic plan, the AD only has to try selling out one game a year (all the other ones are on their own). This is probably the right one to target as it’s before the inevitable loss of interest by the students.
I haven't looked, and I really don't care, but I doubt OU and Wisconsin are in the bottom half in NIL in their conference. Same for Florida State. Sometimes poor record is the result of other factors like poor coaching or scheme, injury to key players, upset by opponent, etc.
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