North Texas gets 20 Million - ESPN

[Harry]

http://espn.go.com/blog/dallas/colleges/post/_/id/4673200/north-texas-gets-20-million-for-stadium-naming-rights

[Green Oracle]

Now we gotta win some games

[NT80]

http://espn.go.com/blog/dallas/colleges/post/_/id/4673200/north-texas-gets-20-million-for-stadium-naming-rights

Positive naming rights headlines like this makes non-connected fans and companies take notice that something good is going on with the program. Big donations or sponsorships lead others to think we are now donor-worthy. Soon you see those others wanting in on the action too.

The only thing I'm surprised in is that this wasn't done before the grand opening and all the local news media attention they missed out on. Although, it may have been planned this way to get a second shot of media attention?!

[All About UNT]

Positive naming rights headlines like this makes non-connected fans and companies take notice that something good is going on with the program. Big donations or sponsorships lead others to think we are now donor-worthy. Soon you see those others wanting in on the action too.

The only thing I'm surprised in is that this wasn't done before the grand opening and all the local news media attention they missed out on. Although, it may have been planned this way to get a second shot of media attention?!

This.....a pure marketing stroke of genius.