UNT hires firms to boost its image

[Harry]

"The University of North Texas recently hired four firms to help strengthen the school’s public image.

The firms will handle two of four projects established in a branding initiative that was developed after a public perception review last fall left UNT President Lane Rawlins less than pleased.

“The [president’s] council decided that the university needed to seek outside assistance in enhancing our image overall,” UNT spokeswoman Kelley Reese said.

Three firms, hired in early May, have been working to promote the new football stadium, which will open with the Mean Green’s home opener against Houston on Sept. 10. The fourth firm was hired in June to help the university define its image."

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http://www.dentonrc.com/sharedcontent/dws/drc/localnews/stories/DRC_unt1a_0703.41c5e042e.html

[NT80]

Reese, the UNT spokeswoman, said at this point the university is less concerned about its logos, which were created in 2005 for $150,000, and instead will evaluate how the current ones fit in with the new brand. “We are less concerned about the graphic idea of the brand, but we’ll look at it,” she said.

I don't want them messing with the SOW logo again. Anytime a firm is paid to look at something it seems they feel a need to change something to show they looked at it.

[Side Show Joe]

Reese, the UNT spokeswoman, said at this point the university is less concerned about its logos, which were created in 2005 for $150,000, and instead will evaluate how the current ones fit in with the new brand. “We are less concerned about the graphic idea of the brand, but we’ll look at it,” she said.

I don't want them messing with the SOW logo again. Anytime a firm is paid to look at something it seems they feel a need to change something to show they looked at it.

Maybe they will suggest we put the SOW on the helmets.

Edited July 3, 2011 by Side Show Joe

[Mo Green]

I thought that an effective AD did that, silly me.

[SilverEagle]

Interesting. A far cry from the days when North Texas graduates could come up with a great nickname like Mean Green, (by Sydney Graham), one of it's most recognizable logos (the stylized Eagle by Rick Spears) and it's great battle flag ( by Jim Hobdy).

Is our school of art, journalism, and marketing not what they used to be?

Edited July 4, 2011 by SilverEagle

[greenminer]

I love that so many fans can claim a part of our history. I just wish they would keep these efforts internal.