New Billboard

[FloMoGrad]

I drove to Fort Worth everyday last week and didn't see one North Texas billboard. I watch T.V. all day during the summer and haven't seen the new Mean Green commercial once. What channel does the thing come on? Are there any billboards between Denton and Fort Worth? And, why did Carey have to be dismissed from the team?!

It's all the man.

[Side Show Joe]

It's all the man.

lol!... I was thinking the same thing!

[Green Mean]

I love the ambition, but focusing our limited advertising resources in D/FW makes the most strategic sense. The billboards in D/FW could put butts in seats, immediately. A billboard in Houston or El Paso might not generate a single return.

I agree that more exposure for the brand is necessary on a regional level, which could be better organized and executed via Google or Facebook advertising, but is ultimately achieved by success on that level.

The billboards are specifically put up to try and garner attention for the football team, our new stadium and the new experience therein.

Trying to get folks from other cities to buy into that, when each has their own local experience to offer, is a tough sell. Even 3 hours away in Houston. And why we would focus on Amarillo at all? There's as many people in Lewisville, Flower Mound and Highland Village, and those are just 3 suburbs of the Metroplex.

You want even more recognition on a regional level, beat the teams that reside in each of the major cities you listed, except Amarillo of course.

I like the billboards, think they're a great way to reconnect with the 75,000+ alumni in the D/FW area and it seems they're not just peppering, but saturating the market, which will put fans in the seat and generate new interest in our new experience.

We're the 3rd largest school in the state and arguably the most affordable. I think you overestimate how many people have barley heard of us.

Kudos to the AD or whoever's responsible for the billboard campaign, I think it's well done.

I wasn't knocking the billboards already up but just stating that we need to expand our brand outside of this area. I can't tell you many of my friends who are alums had never even heard of our school. And yes that exists and is a harsh reality. These billboards and marketing is beyond athletics....yeah some random person in Houston won't be inclined to come to our games but that was not my point. It is about the brand and expanding it. It's an obvious the school wanting to connect with this area and the alumni here but I am looking at the whole brand outreach in itself.

[UNTcrazy727]

I haven't seen one in Lewisville yet, but I rarely go further south than Main St. Seems like it would be the perfect place for one.

There's one on 35 south just before the main street exit

[meangreendork]

As an everyday commuter past this sign I know that about once a week or so the traffic here is pretty backed up, especially in the left hand lane. While it is tough to read at highway speeds morning commuters will get a chance to read it fairly often at 10 MPH.

I like some of what's been produced by that company the AD hired, but this billboard is really atrocious. Unless the idea is to get the viewer to need to look at it 3-5 times get what's going on in that billboard, the billboard leaves a lot for improvement.

The stadium render is difficult to read at that distance and size. The grass background makes it hard to read. It's all a mess.

[SAGreenFan]

There are some Billboards in the San Antonio area promoting the school, not the athletics, but still surprising to see. Could be a donor thing. The one I saw recently was promoting UNT's being a top pick for veterans, which makes sense for the San Antonio region. I cant tell you where exactly they are, I think this one was on Highway 281 near Basse Rd. There used to be one in Schertz right before you hit the SA city limits on the far north/northeast side.

[FloMoGrad]

There are some Billboards in the San Antonio area promoting the school, not the athletics, but still surprising to see. Could be a donor thing. The one I saw recently was promoting UNT's being a top pick for veterans, which makes sense for the San Antonio region. I cant tell you where exactly they are, I think this one was on Highway 281 near Basse Rd. There used to be one in Schertz right before you hit the SA city limits on the far north/northeast side.

That makes much more sense than trying to sell the new Stadium experience down there.

[GreenGonzo]

One on Hwy. 377 in Pilot Point.

[ColoradoEagle]

There's one on 35 south just before the main street exit

Thanks. Finally spotted it tonight, just after Valley Ridge.

I like some of what's been produced by that company the AD hired, but this billboard is really atrocious. Unless the idea is to get the viewer to need to look at it 3-5 times get what's going on in that billboard, the billboard leaves a lot for improvement.

The stadium render is difficult to read at that distance and size. The grass background makes it hard to read. It's all a mess.

Absolutely. I knew what the billboard said, and still all I could make out tonight was "Experience The New".

[jdennis82]

Could we have come up with a longer website name than "www.experiencethenewmeangreen.com"? Hope people can remember it as they're driving by. And does the phone number connect to the ticket office?

I wonder, has the athletic dept made an offer for the gomeangreen.com domain name?