Yes they wanted brands, however their website specifically states the Big East, Big 12, and Big 10 each get 2 bids. Then an at-large process fills in the rest but as you can see from the bracket, 11 of 16 are from those 3 conferences. Three are then from the new PAC, making me think there may be a PAC/Fox deal set to be announced.
I agree, our leadership should make a push to join that conference out west...
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