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FYI, Houston is dead last by far in the BIG 12 when it comes to the NIL (2,098,333). This is apparently lower than many G5 schools. So, you don't have a lot to brag about, even with the Big 12 money. This will probably keep Houston from being competitive in the Big 12 now and in the future.
https://nil-ncaa.com/big12/
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