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Boise State Is Licensing Gold


MeanGreen61

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Post by LouisianaHawksFan on the Belt board.

In the 2002-03 school season, Boise State made about $70,000 in gross royalties from merchandise. Last season, that number had jumped ten fold to more than $700,000 after big exposure from wins over Oklahoma in the 2007 Fiesta Bowl and over TCU in the 2010 version of the game.

After last night’s win against Virginia Tech in the season opener, the school — which at 113-17 has the best overall winning percentage in the nation — is expected to set licensing royalty records yet again.

Rest of story:

http://www.cnbc.com/id/39042050

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