My 0.02: There's such a disconnect between our marketing team and the outside world - for a lot of reasons - that most people still don't know about what's going on in FB/MBB/WBB.
In that sense, the "horse to water" metaphor doesn't really apply. Unless you want to say they still don't know that there is water in front of them.
Is there a different between tickets claimed and actually scanned/used to attend or does claimed mean they were used? Looking at the seating capacity of the student section (just lower bowl sections 113-116), it looks like there are about 765-775 +/- 10 seats available. I think the pep band is in 112 and whatever they don't take up is additional student seating. Even if every seat in those lower bowl sections was occupied, I don't think you get to 1,000.
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