It isn’t sustainable in its current form. What’s the ROI for say North Carolina paying Lopez $4 for two years? They aren’t going to win the ACC, they won’t win a NC. Good business people don’t throw that kind of money around without some sort of return. It is insanity.
Yup I'm in the same boat. I've had this argument at work with a guy who 100% supports the current system. I asked him to name the 3rd string left guard for the P5 school he supports and he couldn't do it yet somehow that guy's name, image, and likeness has him collecting 6 figures. Most college athletes have little to no true NIL value.
An NIL deal is worth more than no deal. How many are out of the league after 2-3 seasons? Plus you're assuming some of these guys are thinking logically.
Fair and I agree.
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