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Posted

Tonight we broke 2000 on the Facebook group.

We've also had 132,901 ad impressions and 229 click-throughs.

What is the difference between an ad impression and a click-through?

Posted

What is the difference between an ad impression and a click-through?

An impression means the ad was displayed on the page. A click-through means someone clicked the ad that took them to the "SFANS" site.

We pay for the click-throughs, but the ad was formatted to give all the relevant information needed. :)

Posted

Facebook ads show up randomly, depending on the amount of impressions you pay for (I assume you pay by impression too, but I might be wrong), I guess if you sat on facebook all day you would've eventually seen it :)

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