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Design it to be expandable.

In college athletics it is better to have 32,000 seats with 1,000 wanting in than it is to have 34,000 seats with 1,000 unsold.

Never over-build more than you can help it. When you overbuild there is no urgency to donate to get tickets and no urgency to buy season tickets and no easy way to get away with jacking up ticket prices because you've got more supply than there is demand.

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