Owls Hope To Cash In On Success

[MeanGreen61]

Off the muts board.

Billboards, radio ads and television spots will start airing this month as Florida Atlantic hopes to cash in on the success of its football team.

"This is our most aggressive campaign ever," said Dexter Lamont, FAU assistant athletic director for marketing.

ARTICLE

http://www.sun-sentinel.com/sports/college...,0,499408.story

[Quoner]

Funny, my friends at the Richards Group told me that you role out an arrogant and annoying campaign before winning anything because Justin Willis scored more touchdowns than Doak Walker. I'm such a media n00b.

[Stan R]

they role it out eh? interesting.

[Quoner]

they role it out eh? interesting.

Homonym pwn3d!

[Stan R]

[GreenAlums]

Off the muts board.

Billboards, radio ads and television spots will start airing this month as Florida Atlantic hopes to cash in on the success of its football team.

"This is our most aggressive campaign ever," said Dexter Lamont, FAU assistant athletic director for marketing.

ARTICLE

http://www.sun-sentinel.com/sports/college...,0,499408.story

I was a lot more interested in making the cut on the FAU Dance Team!