Chrysler Touts Gasoline Deal To Win Buyers

Green Mean · May 6, 2008

Very interesting story.

Green Mean · May 6, 2008

Very interesting story.
Chrysler

I am not sure how much this would help Chrysler since as it is I believe they are the worst in fuel efficiency and their quality can be in question especially against the Japanese brands. I give them props because its a really really good and bold attempt.

UNTflyer · May 6, 2008

General Motors Corp. tried a gas payment promotion two years ago in Florida and California with little impact on sales, company spokesman John McDonald said Tuesday.

What does that tell you? Gas prices, while historically high, is still a hell of a lot cheaper in America than most of the western world. And while we gripe about it, we do so with the same indifference that we gripe about $9 beer at the ballpark or $5 popcorn at the movie theaters.

Also, it also doesn't make much economic sense. What if gas goes down? You are paying for 3 years worth of $2.99 gas in an unstable market.

Edited May 6, 2008 by UNTflyer

forevereagle · May 6, 2008

Also, it also doesn't make much economic sense. What if gas goes down? You are paying for 3 years worth of $2.99 gas in an unstable market.

This is a big gamble on Chrysler's part. The consumer can just choose not to use the card that they are given and pay for the gas at list price. What happens to Chrysler if gas goes to $5 per gallon? These people are not likely to drive less because they aren't feeling the squeeze, and Chrysler is stuck with the bill. They stand to lose a lot of money on this if prices continue to go up and the promotion works as planned. Last I heard, they are still struggling to keep up with their competition.

MeanMag · May 6, 2008

This is a big gamble on Chrysler's part. The consumer can just choose not to use the card that they are given and pay for the gas at list price. What happens to Chrysler if gas goes to $5 per gallon? These people are not likely to drive less because they aren't feeling the squeeze, and Chrysler is stuck with the bill. They stand to lose a lot of money on this if prices continue to go up and the promotion works as planned. Last I heard, they are still struggling to keep up with their competition.

They are banking on being out of business by the end of 3 years. This is the big push to get rid of all of their inventory before then.

KRAM1 · May 7, 2008

Interesting move by Chrysler. I think they are "playing to the crowd" as it really does not make much sense from a buyer standpoint, but with the media hyping gas prices every second of every day, what do you think the "average Joe or Jane" is thinking about? The average consumer in the US these days seems to be none too bright and heavily influenced by this sort of thing...just listen to the campaign talk coming from all parties these days...if you think THEY think the American public is very bright, well, you had better think again. This ad campaign by Chrysler is pretty unique and I would not be surprised if it worked a bit for them. Playing to the crowd folks...that's all it is.