New Uta Logo And Mascot

[LoveMG]

ut orange added instead of red. looks like a boise copy

http://www.uta.edu/uta/gateway-features/in...p?id=new-mascot

Edited September 13, 2007 by LoveMG

[drex]

My degree is in advertising art, but I just think it is so funny to read all the bs people say about branding and logo and color ambiance, etc. If the universities would spend the money they waste on these branding efforts on real educational endeavors we tax payers would be a lot better off. Graphic artists can be the biggest con artists sometimes and they really start to believe in all the bs they say.

[Guest JohnDenver]

Wow.

[Go_UTA]

uuuuh, I think we could do the same comparison exercise with your screaming eagle and a few others, starting with the U.S. Post Office.

[UNTLifer]

uuuuh, I think we could do the same comparison exercise with your screaming eagle and a few others, starting with the U.S. Post Office.

It's a shame the USPS copied us.

Thank goodness they, USPS, didn't change their colors to green and white!

Edited September 13, 2007 by UNTLifer

[FirefightnRick]

That is horrible. And since when did the U.S. Post office start playing NCAA Division I athletics?

Rick

[UNTflyer]

uuuuh, I think we could do the same comparison exercise with your screaming eagle and a few others, starting with the U.S. Post Office.

Yeah, the resemblance is UNCANNY!!!!

[Cowtown]

I cant believe the USPS ripped off the Seahawks.

[Go_UTA]

Well, the way I look at it, you guys unmercilessly thrashed your own athletic logo to a bloody pulp when it was the topic of the day, so you don't need me to lend a hand in this area.

I'll admit, I really like the new UTA athletic logo, but not every one agrees, including a couple of critics on our own board. However, I predict that the athletic logo will be widely embraced by the campus, just as the institutional branding campaign, with its logos, wordmarks, and slogan, etc., has been. Of course, everybody thinks they are an expert in this area. If the now iconic UT Austin longhorn image came out for the very first time today, the criticism would be huge...too flat, too monotone, etc. But, after awhile, there is no controversy, and people get used to it...it is what it is.

I don't care if the new athletic image is a cousin or brother of another logo of a school in the northwest corner of the U.S., thousands of miles from here. And, a nice thing, while of course the administration endorsed the result, this was an entirely student-driven process, led by Student Congress; no outside consulting firms or anything like that. The only check that was cut was for proper compensation to the student designer of the winning image. The process and complete leadership of the students is something to be proud of, I think. But, unless you pick an obscure image like an armadillo or horned frog, inadvertently or not, it's hard to be completely original with an animal logo in this day and age of branding, with all the now-recognized graphic principles.

[GoMeanGreen1999]

Wow.

WoW is right. Goodness.

[UNT_Kappa1911]

Hey, are they gonna get a football team to go with their new logo. They should have a giant horse-head with legs walk around at the football games like Arlington High, it's like a life-size chess piece.

Edited September 13, 2007 by UNT_Kappa1911

[Go_UTA]

We've got club football. That's where I expect it to stay for the foreseeable future.

Yeah, they are going to come up with a costumed figure for games. The students of Fall 2007 will pick his name, which will probably be in place for decades.

[meangreendork]

My degree is in advertising art, but I just think it is so funny to read all the bs people say about branding and logo and color ambiance, etc. If the universities would spend the money they waste on these branding efforts on real educational endeavors we tax payers would be a lot better off. Graphic artists can be the biggest con artists sometimes and they really start to believe in all the bs they say.

I think UTA got taken for a ride here. It looks like a quick sketch done on paper, scanned in, done in lineart and combined with Copperplate Gothic. The Boise State one looks like someone really finessed it, UTA's looks like it was thrown together.

[Cerebus]

Yeah, the resemblance is UNCANNY!!!!

[STE]

Well at lest the USPS isn't involved in college athletics.

I'm not happy about our's either but UTA's is a blatent rip-off of Boise State

[Go_UTA]

Well at lest the USPS isn't involved in college athletics.

True. But, another way of looking at is that the U.S. Post Office logo is slightly more ubiquitious than Boise State's.

Just trying to be helpful.

[Go_UTA]

Sorry, I can't spell ubiquitous. That's what I get for trying to use a big word.

[eppy4life]

I like it.

[STE]

True. But, another way of looking at is that the U.S. Post Office logo is slightly more ubiquitious than Boise State's.

Just trying to be helpful.

Perhaps - but Boise State's logo is more relevant

I'm not happy about our logo but man - I'd be ticked if we ripped off some other college's logo.

[Go_UTA]

Perhaps - but Boise State's logo is more relevant

I'm not happy about our logo but man - I'd be ticked if we ripped off some other college's logo.

Well, if you insist on a college, here it is. Look familiar?

http://hearitlive.huntingdon.edu/

[Green Mean]

Well, if you insist on a college, here it is. Look familiar?

http://hearitlive.huntingdon.edu/

Nice Find!

I admit I like the new UTA Logo...I surely hope it does wonders for your schools identity. Actually there are mascots after mascots, logos after logos for every team, school etc that its not surprising to see copycats or things that closely resemble another logo. I surely dont think its a big deal.

[Cr1028]

What is a huntington hawk? Their colors aren't green. How is that relevant to a blue and orange horse head?

Edited September 14, 2007 by Cr1028

[NM Green]

I like it and if I went to UTA I would dawn some new gear. I like the student involvement - what an concept!

Copying success is not the worst thing you can do. UTA - Boise St. Mean Green - Southlake Carroll.

GMG

[Bryan316]

Putting blue type on a blue background is asinine. I hope that's not what's going on shirts and such. At least it's a clean logo, and doesn't have a lot of extraneous texture lines.

[Go_UTA]

Nice Find!

I admit I like the new UTA Logo...I surely hope it does wonders for your schools identity. Actually there are mascots after mascots, logos after logos for every team, school etc that its not surprising to see copycats or things that closely resemble another logo. I surely dont think its a big deal.

Which is exactly what I'm getting at. Thank you, my man.