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To those who disagree with the sentiment of this thread…let me try to reframe it…
The AD is a business within the university with two products that primarily drive revenue for the entire business—football and men’s basketball.
At the most basic level, there are four things a business must do to succeed:
First, you must create a good product that people will buy.
Second, you have to market/promote the living daylights out of the product to build desire and drive sales.
Third, you have to deliver on the promises you made in your marketing/promotion and provide a great experience for your customers so that they want to buy from you again.
Fourth, you must continually rinse and repeat steps 1–3.
This isn’t rocket science. This is business 101. Many people on this board are directly responsible for some part of the process above in their own jobs and therefore recognize the incompetence being demonstrated by the AD (hence the frustration).
“Build it and they will come” is the very rare exception, not the rule. Very few businesses succeed without marketing and promotion. It’s why Apple still promotes every new iPhone they release. It’s why Coca-Cola runs nonstop ads even though they’ve dominated their market for decades. It’s why Frenchy’s has bright orange trucks parked around Denton that you can’t ignore even though they’re a community staple. It’s why Rolex sponsors F1 races to get signage and exposure throughout each broadcast. It’s why Amazon started branding their own boxes so that every package became a mobile advertisement for Prime.
The most popular brands in the world fight tooth and nail to continually promote their products and stay top of mind. Think it’s a coincidence that they’re the most popular brands in the world?
On the flip side, the UNT AD doesn’t market or promote anything and our ticket sales and attendance are flat lining. Think it’s a coincidence?
Could we? Yes.
Should we? Yes.
Will the AD finally start promoting games to increase ticket sales and attendance? Probably not.
Until the AD actually takes marketing/promotion seriously for a sustained period of time, don’t expect to see sellouts, even with winning seasons.
Washington State opens hosting Idaho, then hosts SDSU, before coming to Denton. Hopefully they are 2-0 coming into town.
This could be a trap game for them...as they host in-state rival Washington for the Apple Cup the week after our game!
UNT opens hosting Lamar (eyeroll), then on the road to Western Michigan (6-7 in 2024). Hopefully we are 2-0 also.
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