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I'm sure some are thinking, but 16 members are too many mouths to feed, and there needs to be more TV dollars to distribute to new members.
Tim Pernetti has been vocal about bringing in additional revenue streams for conference members like private equity, league naming sponsorship deals, and corporate jersey patches like the NBA has implemented in recent years.
In the near future, I expect all CFB conferences to negotiate naming rights like we currently do with stadiums and arenas. The American Athletic Conference could soon become the American Airlines Conference. Memphis jerseys will soon have FEDEX logos on them and so on.
https://www.espn.com/college-football/story/_/id/40342941/sources-big-12-explores-selling-naming-rights-title-sponsor
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