If you knew how easy it was to make stuff like this with Adobe's new AI tools in Creative Cloud, you wouldn't think much time was spent. Additionally, they likely have the entire calendar scheduled for weeks ahead in a Hootsuite-type tool.
I assume they are thinking that social media algorithms boost accounts that post frequently. I'm sure there's an expectation that they need to post once a week, even in the off-season, if there's any chance it will appear in your feed during basketball season.
Also, this is a basketball tweet... wrong forum! 😁
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