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Dallasnewsimage

For college, jaguar is the top cat

UNT Dallas: Campus picks its mascot and also chooses school colors

08:13 AM CST on Friday, January 12, 2007

By HOLLY K. HACKER / The Dallas Morning News

It may not be a free-standing campus yet, but the University of North Texas at Dallas now has school colors and a mascot to call its own.

With great flourish, UNT officials announced Thursday that the Dallas colors are blue and gold, and the mascot is the jaguar (the animal, not the car).

Finding the right mascot is serious stuff.

"The brand for UNT Dallas represents a unique identity for this campus that will become a separate university in the years ahead," Lee Jackson, chancellor of the UNT System, said in a prepared statement. "The marks are designed to encourage public awareness of the unique qualities of the institution."

The announcement is timed with Tuesday's opening of the first permanent building at UNT Dallas, at Camp Wisdom and Houston School roads in southeast Oak Cliff.

Since 2000, when the campus opened, classes have been held at another site on South Hampton Road.

UNT Dallas needs 1,000 full-time students before it can be a free-standing institution that grants its own degrees. Current full-time enrollment is 615 students, so, for now, it remains an extension of the main UNT campus in Denton.

UNT System officials, with help from students, professors and civic leaders, put considerable thought into the color and mascot decisions.

"Blue is a calm and cool color, so it communicates confidence and intelligence and creativity," said Deborah Sue Leliaert, UNT vice president for university relations. She said it also conveys loyalty (think true blue) and top quality (think blue ribbon).

There's a reason the second color is gold and not yellow. "Gold is precious, and it communicates prosperity and wealth and power," Ms. Leliaert said.

And officials purposely avoided green, the color of UNT in Denton, to avoid confusion and help UNT Dallas stand on its own. That's in contrast with the University of Texas System, in which the colors for all nine campuses must include orange.

As for the jaguar, UNT officials say it's energetic, powerful and graceful – and, to boot, indigenous to Texas.

Don't look for blue-and-gold jaguars on football helmets or jerseys anytime soon, though. UNT Dallas has no athletic teams, though there are plans to start some intramural sports.

For now, the new images will appear on UNT Dallas materials, including stationery and clothing.

UNT folks from Dallas, Denton and the system celebrated with an invitation-only "branding event" at the Oak Cliff Country Club. They handed out T-shirts, backpacks and other freebies with the new logo. Earlier, a CD with several versions of the logo and five digital sound files of a roaring jaguar was given to the media.

"It's important to launch this and launch this in a big way," Ms. Leliaert said, "because it's a milestone in the creation of a new university."

E-mail hhacker@dallasnews.com

Posted (edited)

UNT must be the official home of "Branding Experts United" or something. <_< Jeez! :( Is that the only thing that gets these people excited? :lol:

Sometimes wish they would exert as much energy and efforts as they do with branding ideas for the UNT System but rather channel all that into major fundraising efforts to pay for all their, uh, "neat" :rolleyes: ideas. Are we still sitting on $45-50 million for our system endowment? If so, that means not much effort has been exhibited last time we knew that was our totals.

Edited by PlummMeanGreen
Posted (edited)

I've seen the "shield" version of the logo. Looks ALOT like the FIU shield logo, the light even comes from the same direction and the proportions of jaguar/panther head to the shield are remarkably close. It's not a copy-job or anything since the colors are different (UNT-D blue is lighter and has more red in it, and the gold color isn't as dark or brownish as FIU's), animal design isn't the same, and simply because animal heads on shields are pretty common. It was however, not a good decision because UNT-Denton shares conference ties with FIU. Other than the shield looking like the FIU mark, the rest of the stuff is okay right now. There's the shield, a leaping jaguar over an arched wordmark, and a few word/letter marks in the set.

Edited by meangreendork
Posted

That was dumb....Why couldnt they be the Mean Green, I mean Jaguars it sounds like they borrowed the name of a mascot from a middle school down the road......

Wow Branding sure isnt UNT's thing....I think by doing that we will have less Mean Green fans in that area....

I guess it wont be too long until LJ reveals his master plan of announcing our new stadium to be built at UNT-Dallas...

Posted

That was dumb....Why couldnt they be the Mean Green, I mean Jaguars it sounds like they borrowed the name of a mascot from a middle school down the road......

Wow Branding sure isnt UNT's thing....I think by doing that we will have less Mean Green fans in that area....

I guess it wont be too long until LJ reveals his master plan of announcing our new stadium to be built at UNT-Dallas...

*sigh* Why is UTA the mavericks and UTEP the miners when tU is the longhorns? Each school needs its own identity. UNT Dallas isn't the Mean Green because UNT is the Mean Green. I do wish, however, that like UTA and UTEP they would have kept a unifying color (orange in the tU system and green for us).

Posted (edited)

Just playing with it a little...there's not a lot you can do with that color scheme and the ugly little cat! :lol:

UNTDallasLogo.png

I still love that we are a system that is branching out though.

Heh, maybe when we are a huge national program, UNT-D will be our up and coming baby brother like UTEP to Texas is now.

Edited by jimbojimjim
Posted

BannerCurved_LandingJag_2C_Blue.jpg

Complete with the sound of a Jaguar drowning!

Great, so now we have a jaguar doing one-armed pushups while making a sound similar to gargling. Not good.

Actually, come to think of it I can see it now. "The Jaguars of UNT Dallas take the field to raucous applause from the fans here at Listerine stadium!"

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