Ocho Pesos, Por Favor.

[UNTflyer]

Starting Monday, patrons of the Dallas-based Pizza Patrón chain, which caters heavily to Latinos, will be able to purchase American pizzas with Mexican pesos.

Restaurant experts and economists said they knew of no other food chain with locations so far from the Mexican border offering such a service.

"We're trying to reach out to our core customer," Antonio Swad, president of Pizza Patrón Inc., said Friday.

[UNTFan23]

Next thing you know, you'll be going to a McDonalds and the cashier doesn't speak english.

[meangreendork]

Is it really worth all the trouble to do the currency exchange? I don't often have problems with America making things easier for foreign nationals or people with ties to other countries, but this isn't Europe (where they use the Euro nowadays anyhow), and there's no reason to do this.

[MeanGreenEngineer]

So, basically, you have a problem with Free Market Capitalism?

No is is refusing to take dollars, this company will just gladly take peso's, I don't see why this would be a problem for anyone.

Unless, of course:

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[meangreendork]

No problems with that, but I do wonder what their research said about exchange rates and if there's really enough people with pesos to make it worthwhile. Hence my referring to the Euro, because there's so much border-crossing in Europe that it's basically been a necessity for the last 20 years now.

[Keith7]

ha i was there the other day picking up a "pizza lista" and i saw their sign that said Acceptamos pesos and was thinkin that was kind of odd

[El Paso Eagle]

Let’s see living here on the Border and working in Juarez (where every place takes US dollars) what is the big deal that is being made out of this? Don’t a lot of places along the Canadian border take Canadian dollars? Sorry I could see some people getting pissed if the came out and said “We accept pesos only”, but to take exception otherwise should raise some questions about the reasons behind the objections. The solution is simple – No one if making people go there!

On a lighter side – Now people will have a place to get rid of those pesos they have left over after their vacations in Mexico.

[Buford_Julep]

No problems with that, but I do wonder what their research said about exchange rates and if there's really enough people with pesos to make it worthwhile.

It is the customers who should be concerned about the exchange rate.

A Friday DMN column by Macarena Hernandez pointed out that at Gringo-owned Pizza Padron you have to put up 12 pesos to get a dollars worth of Pizza. The official exchange rate is a little less than 11. Hernandez says the Mercado Monterrey Supermarket in Oak Cliff makes 35 cents out of each dollar from their 14 pesos to the dollar exchange rate.

"This isn't about invasion; it's about making money," said Hernandez.

[GreenBat]

If you're a Gringo, just pay in U.S. Currency. Not for it, but if you've got pesos and want pizza, you've got to pay for it.