I have what is probably a dumb question. I started seeing the "x" symbol a few years back whenever two brands collaborated together. Something to indicate that the brands multiplied together are bringing a better product to market. Now it seems like any time two entities (loosely defined) are in any sort of way doing anything together I see that "x" mark. UNT and FAU aren't collaborating, the exact opposite. Why is the "x" mark being used?
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