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It takes sustained success over multiple years is the thing. I grew up a Baylor fan during the Morris-into-Briles years and watched it with them. Baylor didn't sell out their first home game (against SMU no less) in 2012 after they had a record breaking season and a freaking Heisman winner. I remember being at that game and pretty disappointed there were large chunks of FCS empty. Then they went on to an 8 win season and a second consecutive bowl win. Then in 2013 they won the Big 12 and went 11-1 and their season average of tickets sold was the highest in that stadiums history. I was at two games against OU and Texas that year and they were both complete sellouts if i recall.
UCF didn't sell out their first game in 2018 after going undefeated and even claiming a national championship. TCU was 5,000 short of a sellout in their first home conference game as a Big 12 member in 2012. For schools like us it requires a pattern.
Just simple math. Nobody cares about a team that goes 7-5 and loses its bowl every year. You can make fun of games like the Cheez It Bowl or the Pop Tart Bowl or whatever but they do matter! Gotta set a standard of winning when it counts so that it hurts when you don't. Then we won't see a half empty stadium for a 4-1 team.
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