Our Athletic Department also misses the mark when it comes to marketing and connecting with students, alumni and past fans. How many times have we seen those jobs posted open for a new hire? They just wait for us to show up...or not.
We have become a walk-up fan base instead of a contacted and in-touch fan base. NIL and Portal only widens the disconnect between fans and players. You can't get attached to a player when he is gone after one season. If you're not attached to the players then it's only the program that keeps you coming to games. Maybe that's how the AD should market?!
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