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More tU arrogance


GreenBat

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Thanks to EA Sports, UT and NCAA are 'in the game'

Horns enjoyed $110,000 piece of popular video game profits.

By John Maher

AMERICAN-STATESMAN STAFF

Tuesday, July 18, 2006

For more than a million fans, the arrival of "NCAA Football '07" on store shelves today marks an early kickoff to the college football season.

For the NCAA, which was stripped of its college football television revenues more than two decades ago, the increasingly popular video franchise has become a way to get back in the game.

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Thanks to EA Sports, UT and NCAA are 'in the game'

Horns enjoyed $110,000 piece of popular video game profits.

By John Maher

AMERICAN-STATESMAN STAFF

Tuesday, July 18, 2006

For more than a million fans, the arrival of "NCAA Football '07" on store shelves today marks an early kickoff to the college football season.

For the NCAA, which was stripped of its college football television revenues more than two decades ago, the increasingly popular video franchise has become a way to get back in the game.

MORE

What is wrong with them doing this? The quote is a little arrogant about Baylor, but aren't they just doing what an athletic department should do - maximize revenue and exposure?

It is ultimately a business after all.....and you wouldn't be mad if it was us.

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