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I do not think cheezy t-shirt designs that look like some sorority president designed them are the key to building rivalries. Rivalries come from winning and high stakes - we have a rival with MTSU because we always beat them. We had NMSU for a bit. If we play SMU enough, bring on the rivalry. If you run around nipping at everyone's ankles saying "I can play too" with nothing to back it up, you get laughed at. Tech tried it for years, but they didn't get attention until they started beating UT and TAMU. Want a rival? Win games. Want more fans? Win games.

I agree with this.

ditto...

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