UTEP hires national firm to do marketing

El Paso Eagle · May 26, 2006

By Matthew Aguilar / El Paso Times

UTEP has hired a nationally-recognized firm to handle its multi-media sales endeavors, and it consequently has restructured its own marketing department -- which now will focus primarily on advertising -- UTEP athletic director Bob Stull announced at a press conference Wednesday at the Larry K. Durham Sports Center.

Stull said the partnership with ISP Sports, a Winston-Salem, N.C.-based collegiate sports marketing company, is an opportunity for UTEP to expand its name nationally, lower marketing expenses and increase services to Miner fans and corporate partners.

"I am very pleased with this partnership," Stull said. "I think it's a big step for us."

ISP Sports markets, produces and syndicates sports marketing opportunities, including official Internet sites, radio and television play-by-play, coaches' radio call-in shows, coaches' television shows, daily radio and television reports, stadium and arena signage and video board advertising, game programs, official newspapers, corporate hospitality and luxury box suites.

The company is a partner with more than 30 of America's leading universities.

UTEP assistant athletic director for broadcasting Jon Teicher, UTEP's play-by-play man for the past 25 years, said: "Consider, ISP (began) with a single property, Wake Forest University, and expanded to partnerships with nearly three dozen schools. And, in 14 years of business, ISP Sports has never lost a renewal."

Ben Sutton, president and chairman of the board of ISP Sports, said enhancing the broadcast around Teicher is just one of the improvements his company will make.

"We'll do everything we can to give this broadcast a national network-quality sound, which it deserves to have," Sutton said.

As a result of the department alterations, long time Assistant Athletic Director for Marketing and Promotions, Todd Wyard, will serve as General Manager of the Miner ISP Sports Network. He will continue to reside in El Paso and work in collaboration with the ISP corporate office staff. Assisting Wyard will be senior account executives Rich Barajas and Melissa Ybarra.

Taking Wyard's place in the revamped UTEP marketing department will be Autumn Duffie, who has been promoted to Director of Marketing and Promotions -- which will now become a true marketing and promotions department. Two other positions will exist within that department.

LoveMG · May 27, 2006

North Texas can't even spell advertising much less do it.

FirefightnRick · May 27, 2006

TCU Joins as well

ISP adds The Emerald Bowl.

Rick

FirefightnRick · May 27, 2006

Texas A&M too.

Rick

good_ken · May 27, 2006

UNT has a marketing firm. In fact, the marketing firm they are the exclusive marketing firm of UNT. And they are part of the fiasco known as logo-gate.

FFR is a huge fan of Mr Willingham's organization.

PlummMeanGreen · May 27, 2006

By Matthew Aguilar / El Paso Times
UTEP has hired a nationally-recognized firm to handle its multi-media sales endeavors, and it consequently has restructured its own marketing department -- which now will focus primarily on advertising -- UTEP athletic director Bob Stull announced at a press conference Wednesday at the Larry K. Durham Sports Center.
Stull said the partnership with ISP Sports, a Winston-Salem, N.C.-based collegiate sports marketing company, is an opportunity for UTEP to expand its name nationally, lower marketing expenses and increase services to Miner fans and corporate partners.
"I am very pleased with this partnership," Stull said. "I think it's a big step for us."
ISP Sports markets, produces and syndicates sports marketing opportunities, including official Internet sites, radio and television play-by-play, coaches' radio call-in shows, coaches' television shows, daily radio and television reports, stadium and arena signage and video board advertising, game programs, official newspapers, corporate hospitality and luxury box suites.
The company is a partner with more than 30 of America's leading universities.
UTEP assistant athletic director for broadcasting Jon Teicher, UTEP's play-by-play man for the past 25 years, said: "Consider, ISP (began) with a single property, Wake Forest University, and expanded to partnerships with nearly three dozen schools. And, in 14 years of business, ISP Sports has never lost a renewal."
Ben Sutton, president and chairman of the board of ISP Sports, said enhancing the broadcast around Teicher is just one of the improvements his company will make.
"We'll do everything we can to give this broadcast a national network-quality sound, which it deserves to have," Sutton said.
As a result of the department alterations, long time Assistant Athletic Director for Marketing and Promotions, Todd Wyard, will serve as General Manager of the Miner ISP Sports Network. He will continue to reside in El Paso and work in collaboration with the ISP corporate office staff. Assisting Wyard will be senior account executives Rich Barajas and Melissa Ybarra.
Taking Wyard's place in the revamped UTEP marketing department will be Autumn Duffie, who has been promoted to Director of Marketing and Promotions -- which will now become a true marketing and promotions department. Two other positions will exist within that department.
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Don't know how some of you might feel on the subject, but at this point in time we seem light years away from having a program like, uh, UTEP.

Amazing what just one hire has done for their entire athletic program and their athletic program's attitude & expectations. Simply amazing.....

flyonthewall · May 27, 2006

Plumm, it seems that you and I are on the same page about a lot of stuff. Boy I hope DD can really pull off a good year, but I just don't see improvements. Our O coordinator really needs to make some innovative improvements in the offense. I was told once that the most expensive piece of marketing you have is yourself. In other words, you can put a billboard on the highway but if people meet you and you got nothing then you are nothing. We need to right this ship a little before we can promote this product to the masses. Our football coach simply doies not understand the simbiotic relationship between football, athletics, university and the people who support all of the above. He thinks he can be on an island and still succeed.

PlummMeanGreen · May 27, 2006

Plumm, it seems that you and I are on the same page about a lot of stuff. Boy I hope DD can really pull off a good year, but I just don't see improvements. Our O coordinator really needs to make some innovative improvements in the offense. I was told once that the most expensive piece of marketing you have is yourself. In other words, you can put a billboard on the highway but if people meet you and you got nothing then you are nothing. We need to right this ship a little before we can promote this product to the masses. Our football coach simply doies not understand the simbiotic relationship between football, athletics, university and the people who support all of the above. He thinks he can be on an island and still succeed.
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In response to your first sentence, yes we are in deed, flyonthewall...

I would really like to be wrong about much of what I've posted post-2005 football season. I'd like to be wrong with my personal concerns of the direction of MG football because if I am wrong, I can most easily fess' up to being so (and would) and I can also eat crow just about as good as the next guy; but looking at the overall picture, the long term of all of this and merely looking down the road of our present situation (and future needs for this football program at an NCAA D1-A level); anyway, my gut feeling still suggests that I'm not going to be wrong (and FWIW, I don't think you are going to be wrong, either, with many of your past concerns that you've posted in recent months).

So I will still defer to my signature statement below...

Edited May 27, 2006 by PlummMeanGreen

UNTFan23 · May 28, 2006

UNT has a marketing firm. In fact, the marketing firm they are the exclusive marketing firm of UNT. And they are part of the fiasco known as logo-gate.
FFR is a huge fan of Mr Willingham's organization.
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I thought they were strictly a marketing research firm. If they indeed do 'other' marketing for the Denton campus in DFW, then they haven't been doing a very good job since I have yet to see one of the promised bill boards from summer 05.