New UTA Tag

NT91 · March 28, 2006

What do you think?

http://www.dot.state.tx.us/vtr/spplates/sp...late.htm?nbr=42

untStein · March 28, 2006

Arizona Diamondbacks?? That was my first reaction.

MeanGreenBuzz · March 28, 2006

I saw Diamondbacks mixed witha little Texas Rangers...

Go_UTA · March 28, 2006

I had not seen that. That was quick. The new logo and tagline came out just a few weeks ago.

I drove around campus this weekend, and there are banners all over the place with the new logo and tagline. I really like the tagline ("Be A Maverick"), because it very short and capitalizes on the nickname...and has a certain intellectual appeal...that is, being independent thinkers, trailblazers, etc. It is marketing, but I think it works. (I also think yours has appeal: "Discover the Power of Ideas.")

Check the March Texas Monthly for a two-page add in the front third of the magazine.

A number of bilboards are up or going up: I-30 in Arlington across from the Ballpark, Plano on Central, Lewisville on I-35, and the Woodlands / Conroe area somewhere. These are the ones I heard about. (These are areas that have a lot of college-bound students.)

There are also radio & print ads going on in the two major Dailys. I'm sure I've missed something.

drex · March 28, 2006

I like the tag line "Be a Maverick"...it draws the reader in....be a part of this thing, what ever this thing is. Much better than the NT tag line " Don't call us, we'll call you."