Cultured is not the word I would use to describe Denton.
Artsy is more what I think of. Hippies, Fry Street, artists, music and writers.
Like Berkeley on a smaller scale. Not an easy type crowd to sell your college football tickets and program to.
I know we spew a lot of you know what at Denton not caring, but have we consistently outreached throughout the year? Our community. Our potential fans. Nothing is given. It must be earned 365 days a year not just basketball and football and soccer and softball season.
In addition to uniform pics, birthday announcements, how about some community pics: new alliance announcements (this can be expanded beyond Denton), volunteer efforts - players visiting schools, hospitals, assisted living facilities…I would love to see these great connective photos. The media will never share them but we are the media. Blast our outreach efforts often loud and proud. They will get shared and celebrated on social media.
It’s why SMU has so few fans in Dallas. There is no connection to the city and people of the community. Their fans are alums and some of highland park. I’ve never seen SMU do a Hispanic night, a teachers appreciation day…they could have a highland park high school day and bump their attendance - they may.
In Dallas these college programs need to run their marketing and promotions departments like a pro team and none of us do.
GMG
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