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Very much confusing. There has to be a consulting group (?) that would investigate why our students, alums, and locals are not as passionate towards the school and it's athletic teams as we feel they should be. What is missing; what can be done to push them into becoming passionate fans?
I suppose you’re correct that’s what it should be about, but TV and venues want eyeballs. Those brands bring them consistently. I understand if someone looks at Rice or Tulane and says that they don’t have many alumni or students, so I’d rather have Iowa or Georgia. What has to be confusing to those people is to see some place with a huge enrollment and a giant alumni base and see that about 2% of that group cares about their teams.
Wait till you see the NIT invites. They are changing the format this year to get more "Brands" into their tourney (for viewership). They are concerned another post season Tourney starting this year will cherry-pick the best "Brands" remaining.
It's all about "Brands" these days and media value....not actually "court-playing ability" like it should be.
According to the strategic plan, the AD only has to try selling out one game a year (all the other ones are on their own). This is probably the right one to target as it’s before the inevitable loss of interest by the students.
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