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They COULD get a deal with all those schools you mentioned, it just wasn't a BIG10/SEC type deal. The premiere PAC programs went to the BIG10 to get what they were worth, the next level went to the BIG12 to get what they were worth, and then the other 4 got crumbs. It's believed on other forums the PAC-2's media deal with CW for 2024 was worth $25 million so $12.5 each. You don't actually believe the PAC couldn't get any deal with their previous membership, do you?
Pretty simple solution would be for the school to co-sponsor a Greek organization event for whichever gets the most members at the games. When I was at UNT, and it's been a while so I may not remember completely, the Greek organizations had yearly competitions for various things. Make athletics attendance a part of that. Winning group gets a $500 donation to their charity of choice or whatever else is reasonable. Most Greek organizations have a philanthropic charity they work with. Do something.
This is exactly what we want to build.
Could you imagine in a few years, during a timeout half of the entire lower bowl is "swag surfin'?" It would be "LIT" as they say.
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