The Answer is Marketing....

[GoGreenBeans]

19 hours ago, Udomann said:

Another issue with television marketing... the age group that watches live tv or news is unlikely to be the target audience. It's a lot of money to reach a few older and disinterested individuals. Whereas the 30/40 year old career focused folk have already cut cable and moved to add free streaming.

We could advertise more on espn, but that group is probably already contributing.  It's all about 15 minutes of fame now. Win, do something crazy, get on everyone Facebook shorts or tik toks. Generate buzz and then you can commit to a wider campaign. 

[GoMeanGreen1999]

On 10/4/2024 at 10:14 AM, Coffee and TV said:

I know you're the ad expert but it's really 500k for a small ad campaign on some local news networks? 

Shit, can we afford to at least send out a postcard reminder to every mailbox in the DFW alumni network? 

So Milestone Electric is spending 500k on DFW marketing each month?  That is hard to believe.

I would love if this AD could send emails, yet along a postcard.

[GoMeanGreen1999]

Most people in this town not already going to the games, don't even know when we have a home game.  How about getting businesses and the city to put up Green UNT flags on game days around town?  The week of maybe?  

[C Rod]

24 minutes ago, GoMeanGreen1999 said:

So Milestone Electric is spending 500k on DFW marketing each month?  That is hard to believe.

I would love if this AD could send emails, yet along a postcard.

Not sure what Milestone Electric is paying for their monthly TV ad spend because we don't have enough information to make that determination. 

What has been discussed in this thread is placing a single UNT football TV ad across local news stations at or around primetime viewing hours, and airing those spots multiple times to saturation the market. Here are the local DFW stations that have the lion's share of viewership.

- KDFW: Fox 4

- KDAF: CW 33

- NBC 5: Dallas-FW

- WFAA: ABC

- KXTX: CBS

- KUVN-DT: Univision (if we we want to target the hispanic market)

A budget of $500K is very easy to spend once it's spread out over 5-6 local news channels in the #5 DMA in the country, during/around primetime watch hours. 

Edited 1 hour ago by C Rod

[NT80]

1 hour ago, GoMeanGreen1999 said:

Most people in this town not already going to the games, don't even know when we have a home game.  How about getting businesses and the city to put up Green UNT flags on game days around town?  The week of maybe?  

Many more potential fans and alums outside of Denton.   Denton refuses to acknowledge they even have a college football program to support.  They are more into high school football.