The Answer is Marketing....

GoMeanGreen1999 · October 5

Most people in this town not already going to the games, don't even know when we have a home game. How about getting businesses and the city to put up Green UNT flags on game days around town? The week of maybe?

C Rod · October 5

24 minutes ago, GoMeanGreen1999 said:

So Milestone Electric is spending 500k on DFW marketing each month? That is hard to believe.

I would love if this AD could send emails, yet along a postcard.

Not sure what Milestone Electric is paying for their monthly TV ad spend because we don't have enough information to make that determination.

What has been discussed in this thread is placing a single UNT football TV ad across local news stations at or around primetime viewing hours, and airing those spots multiple times to saturation the market. Here are the local DFW stations that have the lion's share of viewership.

- KDFW: Fox 4

- KDAF: CW 33

- NBC 5: Dallas-FW

- WFAA: ABC

- KXTX: CBS

- KUVN-DT: Univision (if we we want to target the hispanic market)

A budget of $500K is very easy to spend once it's spread out over 5-6 local news channels in the #5 DMA in the country, during/around primetime watch hours.

Edited October 5 by C Rod

meaniegreenie · October 5

13 hours ago, NM Green said:

...

Go after the young families moving into Denton. Make it the Mean Green Village Fairgrounds for 7 Saturdays a year with different themes. October fest, funnel cake fan fest, food drive game in November, summer sizzling barbecue bonanza for a September game.
...
Do some fun things the community would come out to and get them into the stadium. Jared is doing some creative things this season. Like Oktoberfest and tickets and tee promotion. Sellout game push and more to come for November. Keep creating interesting unique and different because UNT definitely is creative unique and interesting.

GMG

I keep saying the same thing about Frisco (and the surrounding area).
We are the closest FBS team to that huge influx of people.
Make them feel like they are a part of the MG family.

UNTLifer · October 5

19 hours ago, NT80 said:

That's fine for the under 50 age crowd, but for over 50 (which is the older alums, potential larger donors, and longer-time overall NT supporters) you will not make contact with them.

I would guess the crowd in DATCU stadium is 40% over age 50, 40% under age 25, and 20% in between.

Maybe we should put ticket offers on fast food wrappers.

GMG_Dallas · October 6

On 10/4/2024 at 2:06 PM, Coffee and TV said:

Yeah that's what I asked in my earlier post. People don't like junk mail but they still have to sort through the mail to see what is junk. A little postcard with our logo on the front and a schedule on the back can't be too expensive? Or can we do giveaways at the gates so people from the SFA and Wyoming games have a schedule magnet or koozie for a quick reminder/reference? The times of games change a lot or might say TBD, but the dates rarely do.

This but make it a magnet with the schedule on the front. Who doesn't need more magnets on the fridge to hold their kid's latest artwork?

GMG_Dallas · October 6

18 hours ago, GoMeanGreen1999 said:

So Milestone Electric is spending 500k on DFW marketing each month? That is hard to believe.

I would love if this AD could send emails, yet along a postcard.

Milestone Electric had $80 million in revenue in 2020 and $150 million in 2022. This per The Successful Contractor podcast which the owner was on in 2020 and 2022.

To the original topic, winning cures all for sure. Something I wonder is if recent college graduates are working more on the weekends than previous generations. Either way, we need consistent high-level winning. My kids know UNT. I'm sure everybody else here has raised their kids around UNT. How many alumni were raised as fans of traditional power programs and will raise their kids as such despite going to UNT themselves? Have a few 10+ win seasons and maybe lifelong fans will be made of our current students. One things for sure, you can't have 1 bowl win in 20 years and zero 10+ win seasons in your history and expect people to care. The program needs better results on a consistent basis.

untjim1995 · October 8

On 10/4/2024 at 11:15 PM, BigWillie said:

I agree with this a lot. Winning those big games we seem to always sh*t the bed will do wonders.

Its like has always been said. "Build it and they will come".

Btw, I hope this was just a typo and you were not trying to take a swipe at Grant.

Yes, that was a typo

TheColonyEagle · October 8

On 10/4/2024 at 12:55 PM, untjim1995 said:

I'd venture a guess that this season, more UNT students and alumni watched us play on TV against Tech than will ever attend a game this season in Denton...because they know Tech students and alums. And they saw us losing at halftime by about 40+.

Similar to the last several seasons against SMU, the one game that UNT students and alums act like they care about football every year, we would just get annihilated. I mean, not even competitive. So again, we know how it is here in the DFW Metroplex. People care a lot about old SWC teams not named Rice. And when we play them and get manhandled, we lose 90% of the people for the season. Playing Wyoming and Tulsa at home aren't gonna get UNT students or alumni rushing up I-35 to get to those games, in Denton or not. SFA did better because we know people who went to SFA, we don't now many students or fans of Wyoming, Tulsa, or most of the AAC's teams.

What I've come to is that bitching about attendance is a losing proposition. If fans don't care to follow our teams, sobeit. But Grant McCasland found a way to win with support that averaged about a third of the Pit's capacity. And he went on to a bigger job. No reason that Morris can't do the same thing, too. But Littrell didn't care about the fans because he was an introvert, McCarney went insane trying to figure out why people don't care about UNT football int eh middle of the most fertile hotbed for the sport in the country, and anyone else before this had to deal with the decrepit toilet known as Fouts to get people to come to a game, while being a mile away from the action.

Well said. 100% correct

wardly · October 8

On 10/4/2024 at 7:49 PM, C Rod said:

My 72 year old father is on Facebook all the time and so is my 67 year old mother. My 73 year old and 64 year old uncles watch YouTube DIY videos all the time. The older generation needs to embrace technology and expand their horizons.

The biggest opportunity of growth is with Gen X, Millennials, and Gen Z. That’s where the focus need to be.

I will be 82 in April and have am embarrassed to say that I have avoided technology like the plague. I find it frustrating and have little patience with glitches. I recently purchased 2 football ticks from a season ticket holder who transferred to my account thru the UNT ticket office. They were able to forward one ticket to my phone but one of the tickets would not go thru. After way too much time in the phone I said to hell with it and paid a small fee to have them print the tickets and leave them at will call. Geezers either embrace technology or don't. I would expand on the subject but my favorite episode of Frasier is coming up on YOUTUBE.