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Agree with building our Brand instead of our closets. Uni changes are fun for the athletes, but I think it confuses viewers new to us. We are not Oregon just yet to be able to pull this off...every week something different.
How AAC held on to four schools
Tim Pernetti had been through it before and knew what to expect.
The first-year American Athletic Conference commissioner pulled off a major coup earlier this week when his conference held on to Memphis, South Florida, Tulane and UTSA despite Pac-12 overtures that became very public.
It's obviously uncomfortable when another conference has eyes on your prized schools. The AAC has been on the receiving end of that dilemma multiple times. In just the last two years, the AAC lost Central Florida, Cincinnati, Houston and SMU to Power Fove conferences.
How'd Pernetti hold off the Pac-12?
It started with using his experience guiding Rutgers to the Big Ten as the school's athletic director to lay out to his conference exactly what would happen behind the scenes during the process. Pernetti, who probably deserves a statue for maneuvering Rutgers well above its weight class into the Big Ten, had the real-life experience to accurately presage what was to come once it became clear the Pac-12 would look eastward after grabbing Boise State, Colorado State, Fresno State and San Diego State from the Mountain West.
Pernetti was candid, stressed the Pac-12's projected TV rights numbers weren't anywhere close to concrete and earned trust in the room for his direct approach, according to multiple sources. How a conference commissioner handles a high-stress situation – and whether the conference members still have faith in the leadership – can have a major impact on realignment decisions. Just look at what happened to the Pac-12 more than a year ago for proof.
In the end, Pernetti, who is aggressively trying to position the AAC moving forward, passed the test. Four in-demand schools decided they'd rather stick with what they knew than leave for promises of greener pastures out west.
"I'd never bet against Tim," said one industry source familiar with the situation. "He's a very talented, smart guy."
https://www.cbssports.com/college-football/news/insider-notebook-alabama-georgia-mega-preview-what-mack-browns-telling-recruits-how-aac-rebuffed-pac-12/
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