UNT Athletics | Mean Green Partnering with Influxer to Enhance NIL offerings

[Tom McKrackin]

DENTON, Texas – UNT Athletics is partnering with Influxer to provide Mean Green student-athletes the opportunity to create personalized co-branded merchandise as an additional NIL offering.

 “We are committed at UNT to offering the best resources to our student-athletes to maximize their NIL opportunities,” UNT Vice President and Director of Athletics Jared Mosley said. “This announcement with Influxer places another important tool at their disposal, and aids in our goal of Building Champions and Preparing Leaders.”

Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

 "The NIL landscape is constantly evolving and working with Taylor Bryan has been an amazing opportunity to see the vision they have for the University of North Texas providing great options through Influxer for their student-athletes,” Influxer vice president Keith Miller said. “They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life.”

 Each of UNT’s student-athletes will have the opportunity to create his or her own personalized gear available for purchase through Influxer’s platform. Influxer is currently partnered with more than 330 schools.

 In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with North Texas and its student-athletes on creative elements and marketing.

 The partnership with Influxer adds to UNT’s robust portfolio of NIL options for its student-athletes including the Mean Green Exchange, Influencer, and group licensing with the brandr group.