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AAC commissioner Tim Pernetti on Memphis' goal of leaving conference (commercialappeal.com)
CA: The AAC recently added Army as a football-only member after SMU left for the ACC. Are there any discussions about adding another non-football member to replace SMU's other sports?
Pernetti: There are many active discussions going on right now about membership. And I think we will be proactive and aggressive related to what we think are good opportunities in the space for the conference. And I've been really encouraged by the inbound outreach that I've gotten from some institutions in the industry wanting to learn more about what we're doing, where we're headed and explaining to us why it's interesting.
Age old marketing pursuit: how do you build ownership into the product? Ownership that you want to continue to own, love, take care of, use regularly.
Not easy.
It became mine on January 19, 1980. Owned it, loved it, and kicked and cussed it a few times, but also invested in it, and used regularly ever since. Simply no other program I care about like this.
GMG
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