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In 2022, Brand Finance valued Twitter at $5.7 billion. By 2023, this dropped to nearly $3.9 billion, and by 2024, the brand’s value had fallen to $673.3 million.
Elon Musk’s X is worth nearly 80% less than when he bought it, Fidelity estimates
X is now worth less than 25% of what Elon Musk paid for it
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