UNT Athletics Strategic Plan Update- 2023

DentonLurker · April 17, 2023

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Vice President and Director of Athletics Jared Mosley unveiled Monday UNT Athletics' new TAKE FLIGHT strategic plan that will guide the department over the next five years including this summer's transition to the American Athletic Conference.

"This is an exciting time to be a part of UNT Athletics and the upcoming transition into the American Athletic Conference," Mosley said. "I appreciate every one of our staff and constituents who participated in this process to help us identify the most strategic path forward to ensure the success of our student-athletes and ultimately each of our 16 sport programs. We have a significant amount of momentum across our department and feel our commitment to our core values of people and their growth, integrity and success are cemented throughout this plan and will fuel our ability to TAKE FLIGHT in this new era of athletics here at UNT."

UNT Athletics Strategic Plan

bstnsportsfan3 · April 17, 2023

I really like all of these

Work to enhance both the quantity and quality of apparel items available across DFW to more consistently enhance the UNT Athletics brand.
Update departmental brand/style guide to ensure greater consistency in departmental branding efforts and to strengthen the UNT Athletics brand across DFW and Texas.
Evaluate the rewards programs for students to assist with increasing attendance and engagement at ticketed events.
Increase coach and student-athlete involvement in stewardship and community engagement/service efforts.

bstnsportsfan3 · April 17, 2023

Just now, bstnsportsfan3 said:

I really like all of these

Work to enhance both the quantity and quality of apparel items available across DFW to more consistently enhance the UNT Athletics brand.

Update departmental brand/style guide to ensure greater consistency in departmental branding efforts and to strengthen the UNT Athletics brand across DFW and Texas.

Evaluate the rewards programs for students to assist with increasing attendance and engagement at ticketed events.

Increase coach and student-athlete involvement in stewardship and community engagement/service efforts.

Create marketing plan to increase average student attendance at football to 7,000 for non-holiday games and at basketball to 1,500 for non-holiday games by 2027.
Secure $35,000,000 in major gift commitments by 2027, with $10,000,000 in major gifts in both 2023 and 2024.
Increase revenue from outside concerts and events to $500,000/annually by 2025.

NorthTexasWeLove · April 17, 2023

Reads like word salad.

I plan on doubling my personal income by 2026. How, you might ask? I have no idea. But THAT'S THE PLAN!

bstnsportsfan3 · April 17, 2023

5 minutes ago, NorthTexasWeLove said:

Reads like word salad.

I plan on doubling my personal income by 2026. How, you might ask? I have no idea. But THAT'S THE PLAN!

Im willing to give them the benefit of the doubt that they don't need to lay it out step by step. I guess we will see in 5 years,

Matt from A700 · April 17, 2023

Didn't see anything about straying away from wearing black jerseys. Should have Ubered to work today so my car could be safe from the #AdlerRiots.

El Paso Eagle · April 17, 2023

9 minutes ago, Matt from A700 said:

Didn't see anything about straying away from wearing black jerseys. Should have Ubered to work today so my car could be safe from the #AdlerRiots.

If you look at the pictures of the athletes featured, they are all wearing Green or White!

Wag Tag · April 17, 2023

This is how we will now measure success or failure. When you spell it out you are now on the hook to perform! GMG

Edited April 17, 2023 by Wag Tag

StealthEagle84 · April 17, 2023

You can't achieve goals that are never set. I like that they spelled exactly what they want to see happen. Now WE just have to make it happen. Go Mean Green!

Matt from A700 · April 17, 2023

In all seriousness, the website did mention a Lovelace upgrade and athletic center expansion, but no word of a new basketball arena or baseball team (or more importantly, a lacrosse team). I wonder what's the new status on those.

Harry · April 17, 2023

Very positive development. It is good to set specific goals. To me this message is very clear cut:

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Our strategic plan will focus heavily on this transition and the areas that will allow us to move our programs into the top third of the American Athletic Conference over the next five years.

That is an attainable goal and would also position us very nicely for the next round of realignment. It will take more of our involvement both financially and in time to make it happen. It is an exciting time to be a North Texas supporter and fan. We now have a good plan, and so we need to roll up our sleeves and dig into our pockets to make it happen.

wardly · April 17, 2023

Well, this looks more of a wish list than a strategic plan. For example, secure $35 million in gifts in four year with $10 million coming in both 2023 and 2024 seems more like spitballs on a wall so I assume there is a written marketing plan that is measurable with time lines .Goals and objectives must be reasonable and obtainable with a little pie in the sky. UNT has defined "where are we now" and"where are we going" [or want to go]. The hard part is "how are we going to get there, " which is the hard part and isn't shared in this communication. I would think that implementing a plan such as this is a big bite to chew and can only applaud the university for their efforts and wish them [actually us] well.

NT80 · April 17, 2023

I agree, it's word salad. "Strategic Plans" sounds like a military operation. Management talk for fans. But really, has there been discussion with fans, alumni and students...the customers? Like apparel merchandise: what caused the issues and who decides the fixes?

NT80 · April 17, 2023

Since this Plan relates to branding also, how much push does NT Administration put on Athletics to conform to the University branding and wordmarks vs having Athletics own?

There seems to have been a quiet push? towards Athletics using UNT recently over North Texas. Are we trying to market and be like UCF and UAB, instead of East Carolina and South Florida, name-wise? is there an advantage?

Has there been a National image consultant study done on the marketability of UNT vs North Texas? I have always preferred North Texas, mainly because I graduated from NTSU. UNT doesn't cover all eras of alums, but North Texas does.

El Paso Eagle · April 17, 2023

27 minutes ago, NT80 said:

Since this Plan relates to branding also, how much push does NT Administration put on Athletics to conform to the University branding and wordmarks vs having Athletics own?

There seems to have been a quiet push? towards Athletics using UNT recently over North Texas. Are we trying to market and be like UCF and UAB, instead of East Carolina and South Florida, name-wise? is there an advantage?

Has there been a National image consultant study done on the marketability of UNT vs North Texas? I have always preferred North Texas, mainly because I graduated from NTSU. UNT doesn't cover all eras of alums, but North Texas does.

Pick one and move forward. I also would hope it would be North Texas.

MGNation92 · April 17, 2023

10 minutes ago, El Paso Eagle said:

Pick one and move forward. I also would hope it would be North Texas.

Even better, lets make sure to put it on the side of the helmet so everyone knows who we are 🙄

UNT for academic branding, SOW for athletic. Should be that across the board.

MCMLXXX · April 17, 2023

2 hours ago, wardly said:

Well, this looks more of a wish list than a strategic plan. For example, secure $35 million in gifts in four year with $10 million coming in both 2023 and 2024 seems more like spitballs on a wall so I assume there is a written marketing plan that is measurable with time lines

Given that we are almost one-third into 2023 I would assume (again my assumption) that we may already have or be near the objective for this year. If so, then it should make it easier to attain the future objectives (success breeds success).

NorthTexasWeLove · April 17, 2023

44 minutes ago, MGNation92 said:

Even better, lets make sure to put it on the side of the helmet so everyone knows who we are 🙄

UNT for academic branding, SOW for athletic. Should be that across the board.

I have had conversations with others on this board about naming. Directional schools get a bad rep, just the way it is. We, as alum/fans, can call us whatever we individually like. I'm of the group that believes we need to nationally refer to ourselves as UNT in a subtle attempt to hide the fact that we are a directional school.

MeanGreen_MBA · April 17, 2023

3 hours ago, Matt from A700 said:

In all seriousness, the website did mention a Lovelace upgrade and athletic center expansion, but no word of a new basketball arena or baseball team (or more importantly, a lacrosse team). I wonder what's the new status on those.

We have a LaCross team

rojomojo · April 17, 2023

Really wish we were just North Texas University... Would make things so much easier

Dannymacfan · April 17, 2023

Veteran staff lets UNT's Littrell step back from seemingly doing it all | Mean Green | dentonrc.com

UNTcrazy727 · April 17, 2023

1 hour ago, MGNation92 said:

Even better, lets make sure to put it on the side of the helmet so everyone knows who we are 🙄

UNT for academic branding, SOW for athletic. Should be that across the board.

Agreed. The UNT script should only be used for academic purposes. When people see the "logo" below they think of the university/academics, not athletics. I hate the push that's been happening the last 3-4 years to brand athletics under "UNT". I fear part of the strategic plan will be to officially drop "North Texas" from our branding and adopt "UNT".

University Marks (Logos) | UNT Identity Guide

Edited April 17, 2023 by UNTcrazy727

NorthTexasWeLove · April 17, 2023

3 hours ago, Matt from A700 said:

In all seriousness, the website did mention a Lovelace upgrade and athletic center expansion, but no word of a new basketball arena or baseball team (or more importantly, a lacrosse team). I wonder what's the new status on those.

Chicago Bulls What GIF by NBA

NorthTexasWeLove · April 17, 2023

Just now, UNTcrazy727 said:

Agreed. The UNT script should only be used for academic purposes. When people see the "logo" below they think of the university/academics, not athletics. I hate the push that's been happening the last 3-4 years to brand athletics under "UNT". I fear part of the strategic plan will to be officially drop "North Texas" from our branding and adopt "UNT".

And it's a fantastic idea.

Let me list some of the name of schools that brand themselves with full directional name... then I want you to order them in respect you personally give them...

Eastern Michigan

Western Michigan

Central Michigan

South Florida

Middle

North Florida

Northern Arizona

East Carolina

Eastern Washington

Northern Colorado

Southern Illinois

Etc