It's pretty simple. It's science.

[GreenGuy123]

This had to happen. It's science. Or marketing. Or strategy. Or something like that.

At the end of the day, Seth went 44-44 over 7 seasons. In football, 7 years is a gigantic indication that our future would continue to hover around .500. That message translates to, "Hey. We're North Texas. We're content with mediocrity." If you're a school, like UNT, that's looking to boost its national status, then that message makes it hard to acheive. Especially, when you consider the recent and continued investments in athletics that the school has made (and has publicly stated that it will continue to do). They realize that sports are a top communicator of the brand and perception. He had to go.