Not sure why your post make me think of this, but can you imagine attendance if you bring in an entirely new team that doesn’t win? There won’t be 100 people at the games.
It won't be 15, but it will be something around 36-48. They will cover all of the states that have major programs currently and can protect themselves from state's AGs or senators fighting the NCAA. IOW, a Kansas, Arizona, West Virginia, or Utah won't get left behind, even though a Kansas State, Baylor, or a Mississippi State might.
When you look at the B1G/SEC, you are correct that there are probably 15 brands that matter nationally. Then, add in Notre Dame, Clemson, FSU, Miami, UNC, etc...and you can see how this would eventually get built out.
It will have to go to contracts hopefully sooner than later so the universities have some leverage to secure return on investment. How on earth will you keep people donating to a black hole pit.
If their goal is a 15 team league they are going to get it but that doesn’t ensure mass marketing and viewer success. They think it will I’m not convinced.
GMG
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