USF Bulls’ name, image and likeness collective launches

[Coach Andy Mac]

USF is becoming the latest program with a name, image and likeness collective through the launch of Fowler Ave Collective.

The third-party organization — which went live Friday morning at fowleravenue.com — bills itself as a “private fan club” to support players. For monthly membership fees between $10 and $200, USF fans gain access to in-person and virtual gatherings with current players. Those players are then paid through the collective.

USF quarterback Gerry Bohanon, the transfer from Baylor, has signed up as the Fowler Ave Collective’s first ambassador, according to the organization.

As of last month, the recruiting website On3 counted more than 100 collectives that are already active or are expected to go live soon. The list includes Florida (the Gator Collective), Florida State (Rising Spear) and Alabama (High Tide Traditions), plus a handful of Group of Five programs such as SMU, Memphis and North Texas.

Read more:  https://www.tampabeacon.com/sports/usf-bulls-name-image-and-likeness-collective-launches/article_92501928-151e-11ed-a960-c368d2a8910a.html

[SMU2006]

Speaking of NIL....

Monday is gonna send some shockwaves around the nation.