Not sure what Milestone Electric is paying for their monthly TV ad spend because we don't have enough information to make that determination.
What has been discussed in this thread is placing a single UNT football TV ad across local news stations at or around primetime viewing hours, and airing those spots multiple times to saturation the market. Here are the local DFW stations that have the lion's share of viewership.
- KDFW: Fox 4
- KDAF: CW 33
- NBC 5: Dallas-FW
- WFAA: ABC
- KXTX: CBS
- KUVN-DT: Univision (if we we want to target the hispanic market)
A budget of $500K is very easy to spend once it's spread out over 5-6 local news channels in the #5 DMA in the country, during/around primetime watch hours.
Want publicity?
There's a possible path, if TCU can drag itself into bowl eligibility, for a TCU v UNT bowl and Chandler Morris nuking TCU into oblivion.
Looked at it a little deeper and yeah, Fine was not a stat-padder: https://open.substack.com/pub/meangreennation/p/mgn-weekender-1052024?r=du4qo&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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