My instincts say no but I personally don't know. There's a study, though. I haven't gone through it all but here it is:
https://www.samford.edu/sports-analytics/fans/2023/Spending-Smart-A-Comparative-Look-at-Areas-of-University-Spending-Within-Football-Programs-and-Their-Effect-on-Wins-From-2005-2022
SMU may be the best current case study. Many of these P4 budgets are huge and they can't all win. SMU inflated their budget via boosters basically overnight to far surpass the spending of their peers. The result seems to support the idea that spending equals wins. The question then would be how much more do you need to spend compared to your peers to see positive results.
Look at the games on ESPNU in that time slot in the weeks before, it's just a channel no one checks for. Hopefully we draw more eyeballs tomorrow morning.
Week 7- Marshall/Georgia Southern 7 PM- 15k
Week 6- JMU/ULM 6 PM - 42k
Week 5- MTSU/Memphis 630 PM - 39k
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