UNT sponsorship of NPR programming

letsgiveacheer · February 4, 2022

Today, I was listening to NPR's "Here and Now" when they began thanking their sponsors. I was gobsmacked when they announced The University of North Texas.

What was the selling point of the UNT ad? Tier One status? Numerous nationally ranked programs? Affordable tuition? ~~A football program that is the envy of the nation?~~

None of the above. The ad said we have a allergen free dining hall and also offer numerous vegan options all over campus.

Who is the target audience? If it is potential students, I would estimate the number of high school students that listen to this program to be the square root of zero. Perhaps it is aimed at their parents? At any rate, I was slightly confused by this.

Edited February 4, 2022 by letsgiveacheer

Coffee and TV · February 4, 2022

There was a digital billboard on 75 in Dallas for a while that advertised we were ranked #2 in the country in dining for college campuses. I have a teen who loves to stuff her face but it certainly felt like an odd thing to try and sell potential students on...

Edited February 4, 2022 by Coffee and TV

greengal · February 4, 2022

18 minutes ago, Coffee and TV said:

There was a digital billboard on 75 in Dallas for a while that advertised we were ranked #2 in the country in dining for college campuses. I have a teen who loves to stuff her face but it certainly felt like an odd thing to try and sell potential students on...

Haha yes not the best advertising idea.