I think it can be overcome, but it will take a consistent, winning brand, plus a coordinated effort between the AD and the community. Artists and creators love the fill up their time with their craft. You have to give them a winning product and a fun experience to pull them away from their craft. They aren't doing the 9-5 obligations and then twiddling their thumbs the other 2-4 hours of the day. They aren't getting bored on the weekend looking for things to do.
Maybe it's already been attempted, but how about committee made up of (pro-Mean Green) DFW alumni and current UNT students that regularly meet in the AD walls, with AD folk, that can give our staff a pulse on what needs to be done to truly connect with the local community?
I do feel like there is some effort being made in the realm of promotional items and giveaways, but I don't get the sense that they have a pulse on the community. Promotions that are based solely on freebees and giveaways are part of the equation, but also extremely generic. Some inspiration is needed. THey need help with how to manage game day atmospheres, and engaging fans in more ways than just freebees and game-day handouts. Also, FFR said it and I'll say it again: you can find incredible inspiration at the Minor League Baseball level.
Savanah Bananas
Look up Jim Paul. I would dig into his El Paso Diablos career and find inspiration from all his wacky ideas. From 1970s all the way into the 1990s, he revolutionized minor league baseball while running the El Paso Diablos. His tactics led the Diablos to the forefront of the minor leagues, breaking attendance records across multiple decades and 2 different stadiums, and his influence bled into the Major Leagues. He became AD at NMSU in the 1990s.
It’s been 40 years and we cant get 30,000 people to a football game on Saturday…or 5-10 thousand for a basketball game?
I think the latest push of the maniacs is a good initiative that will pay off down the line.
We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. Please review our full Privacy Policy before using our site.
Recommended Posts