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Presumably, the total value of all that topped out at $550, the limit bowls can gift under NCAA rules. But schools and their sponsors usually gift players much more.
Bowl Swag Bags Invite Tax Blitz on NIL-Era College Players - Yahoo Sports
Part of it probably has to do with the fact that the “swag” from the bowls/sponsors used to be really cool for players. Well compensated NIL players can buy all the swag they want. The bowl gifts just aren’t that cool.
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